By sharing the real story of a musician and Squarespace user, Leon Bridges, we set out to inspire a new audience to put their talent on display on Squarespace. While his rise has been fast, his journey was anything but "Smooth Sailin'" as he went from dishwasher to headliner. Like many paths to success, it started with a leap of faith, continued with hard work, and was filled with people helping him along the way. For Leon, finding a bigger stage online helped him find a bigger stage in the real world.

This film, which debuted at the GRAMMYs, is about putting yourself out there.

Squarespace has always been about providing the best creative tools to help people build their brand online. Unlike its two biggest competitors, GoDaddy and Wix, Squarespace focuses heavily on beautiful design as a way to differentiate itself and appeal to the global creative class. We were tasked with reaching musicians, one of its core customer bases. With the GRAMMYs as our launch moment, we wanted to do something not only authentic to music but also true to the brand. So we found an artist, who was rising to fame (he was nominated for Best R&B Album at the GRAMMYs) and had already built his site on Squarespace - Leon Bridges.

We wanted to tell the story of Leon Bridge's remarkable rise from dishwasher to international music sensation in just one year in an authentic but equally remarkable way. We wanted to use the natural and found light in each location of his life's story for a dose of reality, but allow lush cinematography to beautifully capture the emotional essence of the unique place. We also wanted there to be subtle cinematography cues to signal each shift to a new point along Leon's timeline without losing visual narrative and consistency. We feel like Leon's rare talent and genuine soul, along with the people who helped make him, really shines through as a result.