“The Big Adjustment" highlights the unspoken epidemic of men adjusting themselves due to sub-par underwear. So many guys are uncomfortable, spending their days picking, pulling and tugging, and we're all pretending we don't see it. With Tommy John underwear, it doesn't have to be this way. In order to shine a spotlight on the widespread yet ignored problem and let guys know a solution exists, we launched this anthemic brand film. We sought out to create a film as premium as the brand's product via high-end production and clever adjustments from a variety of actors and scenarios. Bad underwear doesn't just impact men of all ages, ethnicities and professions; it also impacts the women who can't help but notice the discomfort. Tommy John underwear doesn't pinch, bunch or ride up, so a new era of comfort can begin.

Men's underwear is a highly competitive category with dozens of new e-commerce brands launching in the past year. Many look to gain attention through shock tactics and low-brow humor. We've helped Tommy John rise above the fray while avoiding the traditional marketing approaches that focus on price, sex appeal and ball jokes. The film has struck a chord and has been viewed by over 3 million people online with minimal paid media support. It's success digitally led to a TV buy, which is showing massive gains in awareness and site visits.

A premium underwear brand like Tommy John deserves a premium film experience. The script, which called for men adjusting themselves due to their uncomfortable, lesser underwear could have quickly become crass or low brow during production. The film needed to make sure the comedy landed without becoming offensive, and to create a spot that calls for something as taboo as men adjusting their crotches would be hilarious without offending your wife or your mother. With stunning shot compositions, carefully orchestrated pacing and meticulously directed performances, it remains a sight that you want to share -- rather than look away from.