Corona Sunbrew 0.0% was a proactive innovation that stemmed from the cultural truth that now, more than ever, people are spending less time outdoors. From grueling working hours to little time off from indoor offices, people worldwide aren’t getting as much sun as they should. Over 1 billion people have vitamin D deficiency, and the sunshine vitamin is essential for strong bones, immune system, and even fighting depression. Corona, a brand rooted in the sun, had to do something about this.

Corona Sunbrew 0.0% was a proactive innovation that stemmed from the cultural truth that now, more than ever, people are spending less time outdoors. From grueling working hours to little time off from indoor offices, people worldwide aren’t getting as much sun as they should. Over 1 billion people have vitamin D deficiency and Corona, a brand rooted in the sun, had to do something about this. So, after two years of research and development, Corona finally found a way to infuse vitamin D in its formula without ruining its famous taste, making Sunbrew one of ABI’s most revolutionary innovations in recent years.

Sunbrew’s bottle and liquid were conceptualized to preserve the essence of Corona’s taste while infusing the properties of vitamin D, starting by de-alcoholizing the Corona beer and ensuring the stability of the vitamin even when in contact with light and different temperatures, offering people 30% of the recommended daily value of vitamin D in every bottle.

The main result we have in people’s lives is that we are giving them Sunshine, Anytime. With a non-alcoholic product that will deliver extra sunny days - 28 thousand, to be precisely - even when the sun is not out. Vitamin D, the sunshine vitamin, is responsible for mood regulation and fighting depression but 1 billion people suffer from vitamin D deficiency. Sunbrew is the first of its kind in the beer category - a non-alcoholic with Vitamin D - giving Corona and its stakeholders a competitive edge and Corona’s customers a unique product.

Maths for 28.000 extra days:

100% of your daily dose of Vitamin D = 20 min under the sun

Each bottle has 30% of your daily dose, which means = 0,3 x 20min = 6 min under the sun

We are going to sell 6.7M bottles.

6.7M x 6 min of sunshine per bottle = 40.2M min of sunshine.

1 hour = 60 minutes.

40.2M minutes / 60 = 670.000 Hours of sunshine

1 day = 24 hours

670.000 / 24 = 27.916 days of sun = almost 28.000extra days.

Corona’s goal was to hit 500 million PR impressions with the announcement of Corona Sunbrew 0.0%, but the project surpassed that KPI in only two days; in total, Corona garnered nearly 4.8 billion impressions during its launch week, the most significant PR initiative ever in the history of the brand. Sunbrew 0.0% sold out all 100k liters produced in Canada for launch in just one month and became an instant success on all social platforms, with 93% positive sentiment on social media and 100% key message and brand mention pull through. Until the end of 2022, Corona is projecting to sell 6.7M bottles of Sunbrew 0.0% in Canada, delivering the equivalent of almost 28,000 extra sunny days. Sunbrew is also bound to be on shelves next across Europe, Asia, and South America, in order to spread even more sunshine worldwide