Film Craft > Production
THE NEW NORM&AL SHOW
OATLY, Malmo / OATLY / 2022
Overview
Credits
Overview
Write a short summary of what happens in the film.
Making the decision between a lifelong friendship and saving the planet isn’t easy for anyone, unless you’re an oat drink carton puppet called Norm…
Tell the jury about the ambitions & challenges of production process.
Creating a whole new world out of felt and cardboard and floppy wigs was an overwhelming creative dream. We wanted THE NEW NORM&AL SHOW to look like a puppet show, but not necessarily act like one. That meant marrying a fuzzy approachable style with drama and acting that felt closer to a docu-series. The ambition was to create something that people would ask, “What did I just watch?” Starting with voice performances from the likes of Ethan Lawrence (Al) from After Life and Alex Perkins (Norm) from The Office, our puppeteers created bespoke movements and mannerisms that felt more real than Muppet Show. The production team sourced cruelty-free materials for the sets and characters wherever possible and the 60+ crew even adopted a vegetarian diet during the 12 days it took to shoot all 5 episodes. And did we mention all this was accomplished under covid conditions?
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