"The Rip" is an original poem we wrote about the god-like power of an ocean's tidal rip and the futility of a drowning man's attempts to resist its pull. We gave the poem to our filmmaker to interpret, with no added notes, and left him to realise our words for himself. He created a powerful visual representation of the eternal ocean as an old woman; unforgiving and vengeful, that climaxes in her reaching the shore as a child, ready to start the phase all over again.

Like the BBC, the ABC (Australian Broadcasting Corporation) is a nationally funded broadcaster that has never ran advertising within its programming. So the challenge for us - when asked to promote its Arts Channel - was simple: how do you advertise a brand whose audience so clearly rejects advertising? The answer was to create art films.

Sense the bust lip of the bubbling fang

The envious suck of my watery jaw

Sprinkles of bone shell and powdery slate

The aquarium boom of anchor-deep canon

Drawing you into azure and wet tomb

Sinking the soak in your tentative flesh

Coaxing and pleading for broke-limb surrender

Arched, hopeful head

Cull the last of your light

Out through the back and buckled in blackout

The purchase and pull of my contrary tug

I am the final, soft slap of this day

I; the curt note that deafens out protest

Quiet as the temple;

post prayers and pure calling

monotonous backbeat

that bleeds out all birdsong

As cock-sure precise as a clockman's best day

Wiped and washed clean

on this canvas of life