Radio and Audio > Radio & Audio

PREDICTABLE ROMCOM MOVIE

MARCEL SYDNEY, Walsh Bay / LUXOTTICA / 2017

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Overview

Credits

Overview

BriefExplanation

The radio ad is for an optometrist... it's a synopsis of a romantic comedy that is so predicable that if you can't see the ending coming, you might need glasses.

EntrySummary

The first time many people experience the early symptoms of needing glasses is while driving at night. The problem is they just don’t see the warning signs coming -- because they don’t know what to look for. Seeing halos around traffic lights, tired eyes and seeing streetlights flare in the distance are all early indicators that the driver might need an eye exam. These radio spots spelled out the warning signs in an entertaining way — and flighted during night driving times.

ScriptInEnglish

(MUSIC all throughout: Generic romantic comedy soundtrack)

Man: Hapless man hopelessly obsessed with his work.

Man: And introducing free-spirited woman, unlucky in love.

Man: Man and woman bump into each other on busy street.

Man: Initial anger gives way to lingering glances. Awkward smiles.

Man: Special moment.

Man: Complication!

(MUSIC greatly speeds up)

Man: Sudden realization they work for competing companies, with opposing ideologies!

Man: Uncertainty.

Man: Good-looking friend provides ridiculous relationship advice while exercising.

Man: Funny exotic pet.

(SFX: Seal barks)

Man: Comedy ensues!

V/O: It’s not always this easy to see it coming.

V/O: If you see halos around traffic lights while driving at night, book at eye appointment at OPSM.

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