Radio and Audio > Radio & Audio

EXPECTED ACTION MOVIE TITLE

MARCEL SYDNEY, Walsh Bay / LUXOTTICA / 2017

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Overview

BriefExplanation

The radio ad is for an optometrist... it's a synopsis of a buddy cop movie that is so predicable that if you can't see the ending coming, you might need glasses.

EntrySummary

The first time many people experience the early symptoms of needing glasses is while driving at night. The problem is they just don’t see the warning signs coming -- because they don’t know what to look for. Seeing halos around traffic lights, tired eyes and seeing streetlights flare in the distance are all early indicators that the driver might need an eye exam. These radio spots spelled out the warning signs in an entertaining way — and flighted during night driving times.

ScriptInEnglish

(MUSIC all throughout: Generic 80's Action Movie)

Man: Exposition-based dialogue and witty banter, between two cops forced to work together.

Man: One is a by-the-book veteran, who’s retiring in just 2 days. The other, a young wise-cracking recruit. He probably has a cool name, like, Jack!

Man: Suddenly, explosive action sequence...

(SFX: Explosion)

Man: Shootout...

(SFX: Shooting)

Man: Police chase...

(SFX: Police sirens)

Man: This time with speedboats...

Man: Love interest...

(SFX: Car screeching)

Man: Penultimate cliff-hanger action scene...

(SFX: Car crashes)

Man: Featuring large scale set piece from movie poster.

Man: Slow motion, as veteran cop jumps in front of a bullet meant for Jack...

(SFX: Shooting)

Man: ...Who by now has come to understand what true friendship really means.

V/O: It’s not always this easy to see it coming.

V/O: If you start seeing streetlights flare in the distance while driving at night, book an eye appointment at OPSM.

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