This radio ad is for an optometrist... it's a synopsis of a western movie that is so predicable that if you can't see the ending coming, you might need glasses.

The first time many people experience the early symptoms of needing glasses is while driving at night. The problem is they just don’t see the warning signs coming -- because they don’t know what to look for. Seeing halos around traffic lights, tired eyes and seeing streetlights flare in the distance are all early indicators that the driver might need an eye exam. These radio spots spelled out the warning signs in an entertaining way — and flighted during night driving times.

(SFX: Generic western music all throughout)

Man: A small, dusty town in the middle of nowhere.

(SFX: Eagle calls)

Man: Oh, look, a tumbleweed!

Man: A stage-coach rolls into town, carrying a smooth talking antagonist.

Man: Subtle introduction of reluctant hero, on a white horse.

(SFX: Horse neighing)

(SFX: Piano playing)

Man: The piano player stops. Suspense.

(SFX: Guitar)

Man: Poker game featuring cheating antagonist, turns expectedly violent.

(SFX: Gun click)

Man: Important character from hero’s past, fatally shot.

(SFX: Gun shots)

Man: Poignant moment.

(SFX: Trumpets)

Man: Reluctant hero, no longer reluctant.

V/O: It’s not always this easy to see it coming.

V/O: If your eyes get tired when driving at night, book at eye appointment at OPSM.