IKEA believes that no matter how cramped your space, there’s always a solution. We wanted to communicate this, while providing consumers with a practical answer to their time and space constraints. This was the perfect opportunity for an online execution.

We only just launched the store, but the outlook is promising. Within the first week, the banner had an astonishingly high click through rate of 101%, which means 16.273 impressions generated 16.384 click throughs.

IKEA believes everyone should make the most of their space. It’s demonstrated in the way we design and pack our products. So we gave consumers the complete solution. We built an entire IKEA store, inside a 10.5 × 8.8cm web banner. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products.Each item was represented by just a few pixels. When the consumer scrolled over the banner, each item would appear enlarged. By simply clicking the item, they could buy it immediately.

With city populations on the rise, living spaces have become increasingly limited. Everyone looking for small apartments in big cities is very space conscious. They also need furniture, but don’t have the time to go shopping. So we took our store straight to their computer; and let them buy what they needed right there and then.