Social and Influencer > Banners and Other Rich Media

THE SMALLEST IKEA STORE

MEMAC OGILVY & MATHER, Dubai / IKEA / 2012

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image

Overview

Credits

Overview

Translation

With city populations on the rise, living spaces have become increasingly limited.IKEA believes that no matter how cramped your space, there’s always a solution.

To demonstrate this, we built an entire IKEA store in a 10.5cm x 8.8cm web banner.We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites.As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.

More Entries from Other Consumer Products in Social and Influencer

24 items

Grand Prix Cannes Lions
NIKE+ FUELBAND

Other Digital Channels

NIKE+ FUELBAND

NIKE, R/GA

(opens in a new tab)

More Entries from MEMAC OGILVY & MATHER

24 items

Gold Cannes Lions
POTATOES ON MARS

Pro-Bono led Education & Awareness

POTATOES ON MARS

CIP - THE INTERNATIONAL POTATO CENTER, MEMAC OGILVY & MATHER

(opens in a new tab)