Because ACDelco's service centre promotion is so unbelievable, we had to create an ad that people could truly trust, based on facts discovered in scientific research.

FVO: When you’re about to say what we’re about to say, you have to use every trick in the book.ANN: Like a male voice, which appears more trustful.

With a gravelly pitch to gain more credibility.In a slow voice that utters only 164 words per minute.ANN: Use drums...

SFX: DrumsANN: ...to add importance to what you say.CHOIR: Drama!

ANN: Drama makes everything really memorable...

SFX: ElephantANN: ...so we hope that you...CHOIR: You!

ANN: ...believe...CHOIR: Believe!ANN: ...us...CHOIR: Us!ANN: ...now...

CHOIR: Now!ANN: ...when we offer...Umm... What’s the offer?

CHOIR: He forgot the offer!ANN: Shhh!FVO: A free car inspection and discounts on parts and labour. At ACDelco service centres.ANN: Uh-huh...

SFX: DrumsANN: That’s right! CHOIR: That’s right!ANN: Find your nearest centre at ACDelcoArabia.comSFX: ACDelco sound logo: ACDelco. That’s right!