Radio and Audio > Product & Service
MEMAC OGILVY & MATHER, Dubai / SAWAMNINJAH / 2012
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BriefExplanation
There are currently 200,000 foreign domestic workers in Lebanon, most of them women. They come from countries like the Philippines, Sri Lanka and Ethiopia, in anticipation of supporting their families back home. But what awaits them is – often times – a harsh reality of physical and sexual abuse. Suicide is the only escape from their isolation as they’re locked away and never allowed to leave the house.To rescue them, several radio stations partnered with the organization ‘Sawamninjah’ and decided to break into their employers’ homes with radio ads that were disguised as typical commercials.
ScriptInEnglish
THIS CAMPAIGN HAS A CASE FILM, PLEASE ASK TO VIEW IT.SCENE: FAST FOOD RESTAURANTMUSICWOMAN: If you’re a domestic worker, please listen to this message.We’ve disguised it as a fast food ad so your employer doesn’t catch on.
As an organization that fights for domestic worker’s rights we can’t mention our name, but if you’re are a victim of physical or sexual abuse, and you’re too scared to talk to anyone, we want you to know we’re here to help.So if you, or anyone you know, has been subjected to beating or unwanted sexual advances please call us on 76 573 843.Remember, you can call us any time on 76 573 843. That’s 76 573 843. We can help.
ScriptInOriginalLanguage
MUSICVO: Obath gruha rakiyawaka nirathawana ayek nam karunakara mema danveemata sawandenna.
Apa me danveema pracharaya karanuye kshanika kema sandaha woo danveemak lesa haa oba swamiyata nohagena lesini.Apage annanyathawaya pracharaya kirimata apohosath wane apa gruhastha sevaye nirathauwange aithiwasikam sandaha woo ayathanayak heini.Oba ho wenatha ayeku vivida sharirika ha lingika athawarawalata lakwee athnam , e pilibandawa kathakirime biyakin peleinam, karunakara onama welawaka 76573843 yana ankayata apa amathanna. Nawathath 76573843.Api obage sahayata idiripatha wemu.
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