There are currently 200,000 foreign domestic workers in Lebanon, most of them women. They come from countries like the Philippines, Sri Lanka and Ethiopia, in anticipation of supporting their families back home. But what awaits them is – often times – a harsh reality of physical and sexual abuse. Suicide is the only escape from their isolation as they’re locked away and never allowed to leave the house.To rescue them, several radio stations partnered with the organization Sawamninjah and decided to break into their employers’ homes with radio ads that were disguised as typical commercials.

THIS CAMPAIGN HAS A CASE FILM, PLEASE ASK TO VIEW IT.SCENE: WATERPARK MUSICMUSICWOMAN: If you’re a domestic worker, please listen to this message.We’ve disguised it as a waterpark ad so your employer doesn’t catch on.

As an organization that fights for domestic worker’s rights we can’t mention our name, but if you’re are a victim of physical or sexual abuse, and you’re too scared to talk to anyone, we want you to know we’re here to help.So if you, or anyone you know, has been subjected to beating or unwanted sexual advances please call us on 76 573 843.Remember, you can call us any time on 76 573 843. That’s 76 573 843. We can help.

MUSICVO: Kung ikaw ay isang kasambahay makinig kang mabuti! Kunwari, Ito ay isang patalastas ng isang peryahan para hindi maintindihan ng inyong pinagsisilbihan.Kami ay isang samahan na lumalaban para sa karapatan ng manggagawa na nakakaranas ng pagmamaltratong pisikal, panghahalay at pang-aabuso sa karapatang pantao, na takot lumapit at humingi ng tulong. Nais naming malaman mo na kami ay handang tumulong. Tumawag lamang sa numero 76 573 843.Wag kalimutan. 76 573 843. Kami ay tutulong.