Social and Influencer > Websites & Microsites
VEGAS BOUND
CRITICAL MASS, Calgary / LAS VEGAS CONVENTION & VISITORS AUTHORITY / 2009
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“Vegas Bound” is a destination microsite within VisitLasVegas.com that allowed users to meet Cranfills Gapo, the small Texas town invited to experience the trip of a lifetime in Las Vegas. The town’s rich characters came to life through episodic documentary-style videos and content pulled from the Las Vegas YouTube channel into a deeper, more immersive experience. Visitors could watch the townsfolk’s stories and explore itineraries, inspiring potential travellers to plan their own Vegas break. Photo galleries, custom wallpapers, press links, and integrated social sharing tools further augmented the journey and helped spread the town’s tale.
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