The film depicts a modern representation of the Jordanian youth. The ad recognizes the youths’ desire to be spoken to as individuals and not stereotyped and segmented into an audience by focusing on a wide range of unconventional hobbies and interests present among young people in today’s Jordanian society.

Young people in Jordan are tired of being spoken to on a brand level and are seeking a more personal and authentic connection. The ad stands out by attempting to break from the current narrative of telecom advertising in Jordan, as it shifts the power back to the youth and encourages them to express themselves more openly.