The film revolves around Ahmed Hegazi, the Egyptian National Team center back who is about to enter the 12am screening of a movie but the ticket usher has other ideas and decides to ban him for entering so he doesn’t stay late and get tired. This is because Egypt is about to play in the African Cup of Nations which we haven’t won in 11 years, and the usher is pretty overprotective.

Egypt is the most successful and decorated team in the history of Africa - but we’ve been quite dire in the tournament for 11 years, and this led the fans to become quite disheartened and anxious about this years participation. In short, the entire nation was giving out vibes that this cup is non-negotiable, and we need to have a good showing.

And Egyptians are quite big on humor, and quite intrusive in the players’ personal lives so we had to communicate that in our main idea, tagline and our films.