The film starring famous celebrity star Ruby takes us on a seamless journey of purchases that start with her buying a cup of coffee, which later leads her all the way to a total bathroom renovation. The film aims to best portray the infamous ‘buy buy loop’ that always starts by buying something you need, then buying something that goes well with it and then buying something that complements both things and so on, which always results in you paying way more than what you signed up for. That’s why you should leave the cash and use VALU to pay for everything in installments.