When we mention a leading entity NBE is the first that comes to mind, as Egypt's one true main backbone that plays a role very close to the Central Bank of Egypt in growing the economy.

This film is about showing how the National Bank Of Egypt is truly "The People's Bank". NBE has always been a leading entity, not only in the banking sector, yet also a leader across all society pillars. In this film, we focus on showing that NBE caters to ALL Egyptians among all Social Economic Classes and ages ; serving a wide range of professions that are a core to growing the Egyptian economy (Agriculture, Industry and Private Sectors)

This film personifies NBE as one of the Egyptian People.Throughout the film we see that being stated in a very humble tone, yet one that focuses on the fact that we are the first.

Throughout the copy the "I" that's being stated is a reference to ALL Egyptians being one and NBE being one of its own people as the tagline says "The People's Bank".

Look around

You know me very well

I am all over Egypt

In the streets

On the road

At home

In your hands

I invest

I evolve

I serve

I fund

The BIG

The small

The smaller

I build

I house

I help

I teach

I secure

and assure

I install

I assist

I support

I encourage

I am in the field

I have your back

I change

I renovate and renew

I reconstruct

I produce

I cultivate

I plan

I make things easier

I am the past, the preset and the future

I am not alone..I stand with a hundred million people

I am one of Ahl Misr

The National Bank of Egypt..The People's Bank.