Our films show situations that are rather abstract and lack seriousness where the hero speaks nonsense until the events lead to a pair of boxers in question, only then the Hero’s tone changes to more serious and confident as they list the USPs of the boxers’ closing with the tag line “Real boxers, Real talk.”

First film shows a husband and wife sleeping in bed, the husband starts mumbling in his sleep. Suddenly, he sits up, pulls a pair of Dice boxers out of nowhere and starts talking about how good the boxers are. Then goes back to sleep.

The later starts with a wife walking in on her husband with his mistress, She starts picking up clothes from the floor in shock screaming “What’s this” he keeps stuttering in fear “This this” until she picks up a pair of Dice boxers he switches from fear to extreme confidence.

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