The film follows a twelve-year-old child from Alexandria (the northernmost town in Egypt) who has to leave his friends behind as he embarks on a soul-crushing, yet imperative journey to Aswan (the southernmost town in Egypt) to undergo heart surgery at Magdi Yacoub Heart Foundation, one of the world’s most renowned heart facilities. In this journey, we see the child and his family as they take on quite the long, hectic journey to get to the foundation in order to receive proper treatment. Having to switch between multiple means of transport to get to Aswan on time, the journey is most difficult, especially for those traveling from the northern regions of Egypt, in this case, Alexandria.

This film is a musical tribute that employs a modern rendition of the Egyptian classic, Ya Messafer Wahdak, (which translates to Lonesome Traveller) Originally by composer Mohamed Abdel Wahab.

Magdi Yacoub Heart Foundation is raising donations as they prepare to unveil their new hospital in Cairo beside their main center in Aswan (the southernmost town in Egypt), this expansion eliminates the burdensome journey that patients from across Egypt endure for heart treatment.

The brief was to create an emotionally compelling copy that motivates individuals to donate to the center, facilitating the completion of the process and ultimately enabling a successful launch phase.

The objective was to increase donations and raise awareness for the new hospital, as it remains relatively unknown to many individuals.

The directorial approach for this film was one that felt like a documentation of a simple story of separation between friends. A sick friend embarks on a long journey with his parents while his friends are missing him and wondering how he is doing, as they go on about their lives. The fact that they are singing without entering into a musical is one of the factors that makes this original. It is dealt with as a realistic docu-drama, even though a song emerges when the first kid starts singing (which is entirely unrealistic) but the directorial choice made it feel like a natural thing. There are no fancy camera movements (every shot was handheld), but the acting, the blocking, the wardrobe, the locations and the cinematography were all components to the cinematic feel and the realism of the story without milking the emotion or over pleading the cause.

The film’s music and script pay homage to Mohammed Abdel Wahab’s “Ya Messafer Wahdak”, an authentic nostalgia inducing classic, that is considered a musical icon in the Egyptian Zeitgeist.

The lyrics, which are used as lines of dialogue for the film's characters, perfectly compliment the film as they are parting words for travelers. This is the case for the film's main character who must endure harsh travel conditions (which are furthered by the poor quality of public transport in the country) in order to have his heart treated in the Magdi Yacoub Heart Foundation, one of the world’s most renowned heart facilities. The Foundation is raising donations to build another more accessible heart center in the capital of Egypt.

Additionally, the film was released during Ramadan, a time known for doing good deeds, and most importantly, for giving to charity.