Creative Commerce > Channels
WE BELIEVERS, New York / BURGER KING / 2023
Overview
Credits
Background
We took consumers through a journey that started in the app and ended with traffic to the store, generating conversion.
Describe the creative idea
Burger King needed an idea that would help increase app downloads and restaurant traffic, while generating engagement with the target.
Describe the strategy
We found the perfect match with Gen Z - Millennial Burger King consumers and the Stranger Things fandom, reaching them through the platform they use on a daily basis.
Describe the execution
Using facial recognition, we created a payment experience in our app that had never been used before in Argentina. Users made Eleven’s iconic telekinesis face, allowing them to order the Stranger King combo and pick it up at restaurants.
The campaign ran from June 6th thru July 17th, 2022, and thanks to the huge success of the campaign, we had a second round on August 5th - 31st, 2022.
List the results
+300% increased app downloads
+60% increased digital sales through app
Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?
Burger King hoped to increase sales of its combo using the most watched series on Netflix, which, crucially, was in its last season.
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