The Prince’s Trust is a UK charity dedicated to changing the lives and perceptions of underprivileged young people. This cinema advertisement for the charity is inspired by the provocative fact that the British media’s current demonisation of youth isn't a new thing, that young people have been the victims of media prejudice for nearly two hundred years. In the advertisement , two young actors perform a monologue consisting of actual newspaper quotes from 1817 to the present day. The advertisement ends with the line that young people have ‘always had bad press’ and that we shouldn't ‘write them off.’ The spot is lent even further authenticity by the two actors; they themselves have been victims of such prejudice and negative perceptions over the years due to their race and background, and the advertisement itself was their creative idea.