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LANDOR ASSOCIATES, San Francisco / ADVANCED ICE CREAM TECHNOLOGIES / 2012

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Overview

Credits

Overview

BriefExplanation

Advanced Ice Cream Technologies, a boutique ice cream purveyor from Mexico, came to us with dreams of sharing their artfully crafted ice cream bars with America. Unfortunately, their name sounded more like an innovator in cold storage than an artisan iced confectionery.

ClientBriefOrObjective

Our goal was to create a name, identity and design system that conveyed the unparalleled decadence of their product, creating a sense of luxury, sensuality and desire. Their product was delicious, our job was to make it beautiful.

Effectiveness

Client quote:"Not only did they help designing the logo, but also helped finding the right name. They went farther for what a brand identity is and gave us all the tools that we needed to launch our new ice cream bar concept. By having worked with Landor we feel that we are in a better position than that of our competitors. Also the great design has open us doors to get better locations for our stores. This is proof that every business has to have a strong brand even an ice cream store” - Xavier BriseñoCEO/President/Founder.

Execution

What's more sensual than a woman's lips and more delicious than the sweet taste of ice cream? It should be lips. How about a monogram? What happens if we rotate that sketch? Sometimes the first idea is the best and occasionally in design we have a happy accident.

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