Design > Graphic Design & Design Crafts

CAFÉ TERRACE AT NIGHT

OGILVY SINGAPORE, Singapore / FABER CASTELL / 2012

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Overview

Credits

Overview

BriefExplanation

To bring the spirit of artistry to the Faber-Castell store experience

ClientBriefOrObjective

Very few people would walk into a shop selling color pencils unless they were already looking to buy some, therefore the key objective was to attract people to walk into the store.

Effectiveness

People posted photos of the Color Pencil Art on social media and sales of the Artist Color Pencils range increased by 30%.

Execution

We turned the store window into an art gallery with specially created art pieces composed of hundreds of Faber-Castell Artist Color Pencils – the premium product of the flagship store.

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