This year, Crocs and Drew Barrymore are celebrating everyone getting comfortable in their own shoes in Crocs: The Musical. As the first musical for Drew - and for Crocs- she had to step out of her comfort zone and get comfortable singing & dancing on camera. Throughout the video, we follow Drew through different scenes showcasing Crocs in various wearing occasions. From the red carpet to the promenade, her colorful notes pair with colorful clogs to light up the screen. In the end, Drew’s brave performance proves that when you’re comfortable in your own shoes, you can do anything.

Crocs: The Musical is a celebration of being comfortable in your own shoes. So, it was important that the visuals brought this principle to life.

We divided our stage into quadrants, allowing us to seamlessly move from scene to scene by simply turning a corner. Raw elements of the set were exposed along the way, adding authenticity to the performance. Ultimately, each section acted as a mini-set that could be edited into its own film for specific audiences.

This was the first commercial production to shoot with the new ARRI “Trinity” stabilizer system. The special rig enabled us to capture motion in a free-flowing manner, mimicking the comfort and ease of Crocs. It also helped us make the production feel like one long take.

Overall, thoughtful use of color brought the celebration to life. The set was wonderfully vibrant but balanced enough for Crocs to be the star.

“Comfortable in your own shoes” is an American idiom that means to be comfortable, confident, and happy with who you are. It’s also Crocs’ brand promise in both the literal and metaphorical sense. This message couldn’t have come at a better time than in the current social media era. Moms post their great moments but rarely the tough ones. People spend more time posing for the perfect picture at the gym than actually working out. This leaves others comparing themselves to the curated versions of their friends. Crocs: The Musical unapologetically celebrates what makes each of us unique – encouraging people everywhere to feel good about themselves and their Crocs no matter what other people think.