Health and Wellness > Consumer Products Promotion
INTOUCH SOLUTIONS, Kansas City / THE CHRYSALIS INITIATIVE / 2022
Overview
Credits
Tell the jury about the illustration.
We used a white colored unequal symbol graphic overlaid on black breasts to highlight that, in the US, Black women are not receiving the same equal treatment in their breast cancer care as white women.
In order to capture a large range of diversity in color, shape and tone — and to be able to depict bare breasts on social platforms — we opted to visualize the message through traditional illustration.
We focused on capturing the essence and cultural flavor of black women with careful study of references from pop culture, history and artwork.
All work is hand-crafted. First drafts were done in pencil to capture mood — traditional pen, ink & paint followed. A full typographic family was custom created in the same illustrators hand to attain a unified aesthetic.
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