We imagined what the world would feel like the moment plaque psoriasis is cured and gone forever.

We launched the short film simultaneously on web and social on October 29th, 2021, in celebration of World Psoriasis Day, with the belief that if we can envision a world without plaque psoriasis, we can make it a reality.

The work was made through a technique of traditional, hand-drawn 2D illustration—frame-by-frame work combined with supplementary 3D features, motion graphics and composite. Hand drawn layouts were rigged occasionally on 3D buildup and camera movements allowed us to step out from the flat 2D world while keeping the beautiful, rich details of the imagery. The work was made using Adobe software and additionally supported with Blender and Maya.