Health and Wellness > Health Awareness & Advocacy
INTOUCH SOLUTIONS, Kansas City / THE CHRYSALIS INITIATIVE / 2022
Overview
Credits
Tell the jury about the art direction.
We used an unequal symbol graphic depicted in the color white overlaid on black skin and positioned it over black women's breasts to highlight that, in the US, Black women are not receiving equal treatment in their breast cancer care to that of white women.
In order to capture a large range of diversity in color, shape and tone — and to be able to depict bare breasts on social platforms — we opted to visualize the message through traditional illustration.
We focused on capturing the essence and cultural flavor of black women with illustration through study of hairstyle, skin tone and body type.
All work is hand-crafted. First drafts were done in pencil to capture the mood — traditional pen, ink & paint followed. A full typographic family was custom created in the same hand as illustrator creating a unified aesthetic.
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