Digital Craft > Form

ERASE THE LINE

INTOUCH SOLUTIONS, Kansas City / THE CHRYSALIS INITIATIVE / 2022

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Overview

Credits

Overview

Describe the creative idea

The overwhelming disparity in outcomes for Black women battling breast cancer is slowly becoming more noticed. Some organizations are bringing awareness to the situation.

But we think awareness isn't enough when deaths are this high.

We needed more than talk, we need action.

So we created the world's first digital resource specifically designed for Black women by Black women to directly address the problem.

It was time to ERASE THE LINE of inequality in breast cancer care by giving the resources to identify and call out unequal care and report that to other Black women, and the medical establishment itself.

Describe the execution

The platform (desktop & mobile) provides first-of-its-kind tools to recognize and address bias & racism for Black women managing their cancer care including: 1) 24/7 access to a coach who survived breast cancer herself and understands how to navigate around bias 2) a custom rating and review system for black women to see who provides equal care and more importantly who doesn't and 3) and bias tracking system where every interaction is scored to keep tabs on progress—all with the purpose of #ErasingTheLine of inequality in breast cancer

All with a budget of zero dollars, Erase the Line has been able to secure participation from hospital systems all over the country, including leaders in cancer research like University of Texas at Austin, Penn Medicine, and Northwestern Medicine, enabling women all over the country to access the care they are receiving.

Future plans include additional hospitals and tumor types.

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