Digital Craft > Form
INTOUCH SOLUTIONS, Kansas City / THE CHRYSALIS INITIATIVE / 2022
Overview
Credits
Describe the creative idea
The overwhelming disparity in outcomes for Black women battling breast cancer is slowly becoming more noticed. Some organizations are bringing awareness to the situation.
But we think awareness isn't enough when deaths are this high.
We needed more than talk, we need action.
So we created the world's first digital resource specifically designed for Black women by Black women to directly address the problem.
It was time to ERASE THE LINE of inequality in breast cancer care by giving the resources to identify and call out unequal care and report that to other Black women, and the medical establishment itself.
Describe the execution
The platform (desktop & mobile) provides first-of-its-kind tools to recognize and address bias & racism for Black women managing their cancer care including: 1) 24/7 access to a coach who survived breast cancer herself and understands how to navigate around bias 2) a custom rating and review system for black women to see who provides equal care and more importantly who doesn't and 3) and bias tracking system where every interaction is scored to keep tabs on progress—all with the purpose of #ErasingTheLine of inequality in breast cancer
All with a budget of zero dollars, Erase the Line has been able to secure participation from hospital systems all over the country, including leaders in cancer research like University of Texas at Austin, Penn Medicine, and Northwestern Medicine, enabling women all over the country to access the care they are receiving.
Future plans include additional hospitals and tumor types.
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