Direct > Product/Service
FERIATICKET
OGILVYONE, Santiago / FERIA DEL DISCO / 2006
Awards:
Overview
Credits
Overview
ClientBriefOrObjective
Feria ticket is a concert ticket provider. Ticket Master is the leader in the market.The advantage of Feria Ticket: is that tickets can be purchased by internet, which is easier and faster. Additionally, clients are able to choose the location, and receive tickets comfortably wherever they choose. We were asked to communicate this in the invitation for the launch event.
Outcome
Out of 350 people who were invited, 240 came. Feria Ticket began to operate adding various events, equivalent to 10% of the ongoing events. In addition, it also sold tickets for one of the most important tenis tournaments in Chile, besides numerous other events.
Solution
To achieve this we focused on that the process is so easy that we even tear the ticket for you. The people invited to the launch event received half an invitation. They then had to enter the feria ticket site to find the information for the event. Where, when, place, giving them the opportunity to experience the site and buying tickets on the web.
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