Direct > Use of Direct Marketing
RAFA NADAL'S SEAT
OGILVYONE, Madrid / IBERIA / 2015
Awards:
Overview
Credits
Overview
Audience
Iberia´s clients.
ClientBriefOrObjective
Iberia Plus's tribute to the greatest Spanish sportsman of all time.
Execution
When Iberia Plus told us that Rafa Nadal flew with them, we were surprised to learn that it was not in a private jet, but in the regular seats that we've all flown in at some time.
That’s how we came up with RAFA NADAL's SEAT: Iberia Plus's tribute to the greatest Spanish sportsman of all time.
First, we found out exactly which seats and which planes Rafa flew in when jetting off to win his most important tournaments. And then we marked them with commemorative headrests that were easily recognisable to all the passengers who flew in that plane.
Outcome
Since then, hundreds of travelers have shared photos of themselves in Rafa's seat with the hashtag #voyenelasientodenadal.
Synopsis
• Brand initiative to let people know that Rafa Nadal flew with Iberia Plus.
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