Social and Influencer > Other Interactive Digital Solutions
SEER WIMBLEDON
OGILVYONE, London / IBM / 2010
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Brief: Demonstrate the wider problem-solving capabilities of IBM using the Wimbledon Tennis Championships as a showcase.Solution:Rather than tell people how IBM innovations make Wimbledon ‘smarter’ we decided to show them. We developed IBM Seer, an augmented reality app that used GPS and live data to tell users what they were looking at and what was happening there right now.Results:Seer delivered £26 million in revenue, a ROI of 1:156 and PR with and advertising value equivalent of £1,950,000. We achieved more positive brand awareness and publicity for IBM than the last 5 years put together.
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