Social and Influencer > Online Advertising
THE MYSTERY OF DALARO
OGILVYONE, Zurich / VOLVO / 2005
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CampaignDescription
Title: The Mystery of Dalarö/Launch of the Volvo S40. Client: Volvo Automobile (Schweiz).
The Volvo S40 was launched in March 2004 – a car for a younger target group. Switzerland developed its own story, based on the Dalarö concept worked out in Sweden, with the Internet as the main medium. There is a little town in Sweden called Dalarö. Something strange happened there. The fictitious Swiss journalist Frank Rossel wants to investigate the matter and travels to Scandinavia. The participant can help him solve the secret of Dalarö over six weeks on the Internet. Week by week the participant has to solve a puzzle in order to find the solution.
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