Direct > Product/Service
MONEY MONEY MONEY
OGILVYONE, Warsaw / SAP POLSKA / 2005
Awards:
Overview
Credits
Overview
BriefExplanation
Generate business leads and overcome sales inertia in a very limited and stagnant market by presenting SAP All-in-One as a top-of-the-crop software for the SMB sector (Small and Medium Business).
CampaignDescription
To shock generally inert decision-makers (a.k.a chairmen, directors of the board, chief technologist etc) into action by confronting them with tangible financial losses or gains.
Outcome
Average response rate was 26%. Within 12 months SAP Polska signed a record number of contracts: over 200% of the amount in 2003. Out of these almost 50% were completely new clients.
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