Mobile > Mobile Websites And Web Apps
MOON
OGILVYONE, Madrid / ING BANK / 2014
Awards:
Overview
Credits
Overview
Execution
In addition to the interactive story you could see at www.unahistoriaquedalavuelta.com, we developed a set of online pieces to advertise the action and boost its viral expansion: a trailer, banners, emails, pieces for social networks, etc.
Outcome
THE RESULTS
More than 300,000 visits.
More than €286,000 collected for UNICEF.
THE IMPACT
Appearances in over 100 blogs and online media, 19 pieces in print media and, once again, a record number of mentions on Twitter and Facebook.
Strategy
MOON is an interactive story that you can turn around at any time using your smartphone.
It starts with the story of a boy who can't go to school. But hidden underneath is a completely different story, the one this boy could live if he were given the opportunity to go to school.
To move from one story to the other, all you need to do is flip over your smartphone. Every time you turn your smartphone over, the story turns around on your computer.
In this way, you could see how you could change the lives of thousands of children with one tiny gesture: the one you made with your smartphone or the one you could make later by making a donation to UNICEF.
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