‘Go to Your Happy Price’ is the first interactive and bookable social media sitcom. In the films and original theme song, Emmy-nominated actres, Kaley Cuoco, stars as an office ringleader enticing her co-workers to take their dream vacations with Priceline. Each co-worker is shamelessly named after Priceline’s core customers. Up until now, only tangible products had the ability for people to shop within the social platform. We created a first-ever way to drive bookings with an interactive overlay that worked on Instagram, TikTok ,and Facebook. Each mini episode was loaded with millions of dollars worth of travel deals so viewers could simply tap on the props to book without leaving the entertainment content on social.

Post-pandemic, consumers craved travel more than ever but faced a rocky economy, record inflation and all-time-high travel rates. ‘Go to your Happy Price’ was created from a simple human truth: extensive research has shown the happiest people are those who travel regularly, but 83% of travel bookings are abandoned at checkout because of price and complexity.

That’s billions of dollars and millions of opportunities for happiness left unrealized. We set out to solve both.

Firstly, we reminded people that Priceline has always delivered incredible travel deals, at a price that consumers can’t find anywhere else - it’s in the name. We solved for complexity with a first-of-its-kind social shopping technology that was added to each mini episode, letting people book travel packages on Priceline without leaving the social platform.So despite the cultural headwinds, people could still get to their happy place for a happy price.

Nothing sticks in your head like a theme song for a popular show. Each mini episode was designed to mimic a classic sitcom. We leaned into the popular 90s sitcom tropes creating an original, catchy theme song, with an intro jingle and outro sting to introduce each episode. Our music introduces each character (shamelessly named after priceline’s target demographics), explains the premise of each episode, and what viewers needed to do to participate.

Designed to catch fire on social media, the song was used across Tiktok and Instagram, with influencers and users pairing our original track with their own video content.

The theme song helped reignite Priceline’s legacy of breakthrough sonic branding with a joyful “earworm” that traveled across audio and social. Now a new world of travelers are listening out for the ‘Happy Price’ mini episodes to discover and book amazing travel deals on Priceline.

Post-pandemic, consumers are willing to prioritize travel more than ever but facing a rocky economy, record inflation and all-time high travel rates. We needed to inspire people to travel and remove the barriers that were stopping people from actually booking and taking that trip. By demonstrating the value and making it easier than ever to book, ‘Go to Your Happy Price’ enabled people, despite the cultural headwinds, to get to their happy place for a happy price.