This year’s Super Bowl Halftime Show featured 5 of the world’s most legendary rappers, so we partnered with the one rapper left out—Lil Dicky—and created an entirely new entertainment platform, the world's first Gopuff Quartertime Show. A live event that streamed between the first and second quarters of the Super Bowl.

In this film, Lil Dicky subverts the largest entertainment platform on the planet, the Super Bowl Halftime Show with the first-ever Quartertime Show. Like an episode of the hit TV show Dave, the show reunites an ensemble cast, including rapper/wingman GaTa. The film begins with backstage interactions between Lil Dicky and GaTa as they navigate including product placement and the logistics of fitting a 15 minute show into a 3 minute Quartertime break. The backstage dialogue transitions to the beginning of the performance itself, an entertainment spectacular featuring an original track from Lil Dicky.

This year’s Super Bowl Halftime Show featured 5 of the world’s most legendary rappers: Snoop Dogg, Kendrick Lamar, Dr. Dre, Mary J. Blige, and Eminem. We partnered with the one rapper left out—Lil Dicky, who is famous for his subversive music videos, and created the world’s first Gopuff Quartertime Show. A live musical event that streamed simultaneously across social media channels between the first and second quarters of the game. Getting the jump on the Halftime Show was the ultimate way to demonstrate Gopuff delivers faster.