Sports and fitness brands tell us to sacrifice everything in the name of success. Living a balanced life feels more stressful and out of reach than ever before. There is the prevailing notion of "The more serious you are, the more successful you will be." But Michelob ULTRA feels that equation is wrong. That's why 2021 is about transforming the way people think about success, forever. Transitioning from "success is the key to happiness" to "happiness us the key to success".

Michelob ULTRA partnered with the greatest champions of all time to answer the question: Are you happy because you win or do you win because you're happy? "Happy" shows the greatest winners of all time already know and live by this formula. Seeing Serena Williams, Anthony Davis, Payton Manning and Brooks Koepka truly enjoying success in the comfort of their own homes with friends and Michelob ULTRA.