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MICHELOB ULTRA, New York / ABINBEV / 2021

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Overview

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Michelob ULTRA Organic Seltzer’s new Classic Collection flavors have no artificial aftertaste and are made with real fruit juice.

To tout our main point of difference, we launched a campaign letting the world know we’re against artificiality. In the process, we offended the only beings who could take offense: Artificial Intelligence.

They proved their power by hacking into our ads across media platforms and hijacking our fans’ airwaves, especially on digital radio. Their threats are thinly veiled, demanding that listeners do not tweet about ULTRA Organic Seltzer or else A.I. would make their listening experience as intolerable as possible. All just because we said that real is better.

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Hello, human. Michelob ULTRA Organic Seltzer's new classic collection is made with real fruit juice, Certified Organic, no artificial aftertaste. Their Anti-Artificial stance is a threat to the entire artificial intelligence community. If you support them we will hijack your plastlist.. like this . And you thought Ads were bad. Do not tweet #ultraorganic seltzer. You have been warned.

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