KFC opened a new restaurant in an industrial park in Palma, a city in the island of Majorca, Spain.

We discovered that the place wasn't known by its name or address for Majorcans, but was popularly known as "where the IKEA is", because it's home to the only IKEA store in Majorca.

So we created a directional billboard impossible to ignore for locals, by tapping into this specific local insight.

Now you know where we are.