Entertainment > Branded Entertainment
LACOSTE L!VE - UNCONVENTIONAL TALENTS IN NYC
NURUN, Paris / LACOSTE / 2012
Overview
Credits
Overview
CampaignDescription
The Lacoste L!VE campaign was an international launch, in 10 countries (Europe, North & South America, Asia).
Effectiveness
The Challenge: how does a young brand connect with its ever-changing, over-aware, 15-25 y/o audience?The Idea: a state of mind meets a live look book. 3 Unconventional Talents, who inspire with their story, and bring the Lacoste L!VE spirit to life.3 short films with Heartschallenger the sparkling inventor, Aakash Nihalani the tape artist and MNDR the electrifying singer.The execution: the talents become the original material for the season’s campaign, looks, catalogues, retail and media strategy.
Implementation
A media campaign was designed around the content, including rich media online banners (trendy and design online magazines & blogs), video seeding of the trailer (Unruly Network), video take-over (Vice/Yahoo), cinema trailer (Paris), iPad applications (France & Portugal).
Outcome
140,000 views for the video trailer on the first day of release, before the launch of the media campaign, 1.3m views in less than 10 days, 100,000 visitors in 2 days, 440,000 fans on Facebook.Hundreds of international blog entries during the teasing PR campaign.
More Entries from Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s) in Entertainment
24 items
More Entries from NURUN
24 items
