Social and Influencer > Interactive Campaigns
1 MILLION LAUNCH
NURUN, Paris / PACO RABANNE/PUIG PRESTIGE / 2009
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For the launch of his new fragrance for men, 1 Million, Paco Rabanne wanted to build an original online plan starting with a teaser phase.
The concept was to build the 1 Million web galaxy in which you too could become the star simply by "Googling" your name in the 1 Million search engine.
The galaxy includes 7 thematic websites, banners linking between these sites together and a strong presence on social networks.
Participants could also enter the 1 Million contests where the winner would star in his very own real 24 hour banner campaign on major web portals.
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