Film > Product & Service
MAISON
NURUN, Paris / ECO-SYSTEMES / 2013
Overview
Credits
Overview
BriefExplanation
How to promote the collection of electrical appliances?
By stepping away from the moralistic approach urging collective effort, we decided to offer new services catering to individual issues.
A digital application was designed so that each consumer can easily find a practical solution to recycle an appliance.
As a tribute to psychological thrillers, the film promotes the digital application illustrating - seriously but with humor - the complex situations we sometimes resort to in order to discreetly get rid of an appliance, rather than using the simple solution offered by Eco-systèmes.
The style, framing and rhythm are designed to build tension before revealing, by contrast, the convenience of Eco-systemes’ solution.
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