Social and Influencer > Digitally Led Integrated Campaign
LACOSTE L!VE
NURUN, Paris / LACOSTE / 2011
Overview
Credits
Overview
Translation
L!VE Party: An innovative and immersive digital experience to support the launch of Lacoste’s L!VE Collection.From dusk till dawn, experience an interactive journey through a private party in Paris, true to the L!VE spirit. As a special guest, you are right at the heart of this amazing bash, interacting with the crowd and creating your own itinerary to discover intriguing guests, wild happenings and quirky games. Each new visit is an opportunity to navigate the experience differently –while discovering the many facets of L!VE, its state of mind and collection. Are you ready to dive in?
The L!VE party project was also developed through an iPad application and a campaign including homepage takeovers on Yahoo.
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