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LOLLIPOP PHONE
D.O.E.S, Seoul / LG / 2009
Overview
Credits
Overview
Translation
LG Mobile tried a different approach to its normal target-marketing strategy as we aimed to hit an incredibly challenging target audience of 17-23 year-olds. The pet name of the LG phone was selected as ‘Lollipop’ that we found to resonate well with the target audience as they are but only a few years removed from their high school days eating this playful, colourful candy with their friends.
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