This film entitled “Meeting Murilo” tells the true story of Tatiana, 36, a Brazilian mom-to-be that lost her sight at the age of 17. The video begins with Tatiana settling in for an ultrasound exam at a hospital room. In a flashback we see her back at home and watch as she tells about herself, her son Murilo and how she can’t wait to hug and touch him. Back to the hospital, we see the first scanned images of her baby on the screen and the doctor asks her how she thinks he looks like. Then the film takes us to a close-by lab where her baby is being modeled in a computer and turning into a real-size sculpture in a 3D printer. The doctor surprises her by delivering her baby’s sculpture in a very emotional moment, bringing tears to her eyes as she touches him with her fingertips. The film ends with the message: “Every mom deserves to embrace each moment.”

Huggies is the segment’s first brand to shift its focus to mothers other than the babies, positioning itself as a real partner for all the challenges of motherhood. Nearly 3 million women become pregnant each year in Brazil and have the chance of seeing their unborn babies during the ultrasound exam. But among these, close to 45,600 are visually impaired and can not live this moment. Our strategy was to provide an experience they never imagined and turn it into a way of inspiring every mother to make the most of each moment with their child.