Film Craft > Film Craft
ZAMBEZI, Los Angeles / LAS VEGAS SANDS CORP. / 2017
Overview
Credits
BriefExplanation
A menagerie of idiosyncratic travelers of all ages and ethnicities excitedly prepares for departure. Each packs a unique bag in an environment that reflects their individuality. We move from one intriguing character to the next as a song with iconic 1960’s Italian flair, inspired by the Venetian’s own roots, plays. Mina’s Tintarella di Luna captures the spirit of a hotel where all are welcome and serves as an enchanting invitation for you to “Come As You Are.”
ClientBriefOrObjective
To best celebrate the character of each Venetian guest, we took over the Paramour estate in LA, completely transforming seven of the rooms. Each room was custom tailored to suit a unique personality and demographic, while at the same time embracing the spirit of Venice through a vibrant color palette and Italian decor. From the thoughtful set design to a curated matching wardrobe, we were able to create a look for each room that truly invites our audience to come as they are.
EntrySummary
Las Vegas tourism advertising is known for being over-the-top and flashy. In the middle of a remodel, amid fierce hotel competition, we were tasked with promoting The Venetian, a Las Vegas icon that had lost its luster and caché. With no way of showing any amenities, we set out to reposition The Venetian as a state of mind. “Orologio” taps into guests' sense of individualism and an infectious pre-travel anticipation. We cast a wide range of intriguing, idiosyncratic men & women, ranging from 20’s to senior citizens – bringing each of their personalities to life.
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