Imagine if you could use “The Force” to control the Internet. For. Real. We worked with Stance to allow anyone to shop for special edition Star Wars socks with the wave of a hand.

The innovative e-commerce site combines complex motion-tracking software with a seamless webcam interface to give visitors the power to shop for socks using only hand gestures as they relive scenes from the first trilogy. Mobile deployed accelerometer navigation that let users browse and spin socks without laying a finger on their phone screens.

Built with the fanboy in mind, intuitive UX makes shopping with “The Force” easy to learn, magical to control and exciting to master. We turned the tired product carousel into an authentic, engaging experience made to excite and convert true Star Wars fans. Shop With The Force unleashed Empire-sized social buzz with a first-of-its-kind UI. Not bad for a rebel sock brand.

Shop With The Force turns the tired product carousel into a fanboy dream come true. This first-of-its-kind, e-commerce experience combines complex motion-tracking software with a seamless webcam interface that empowers visitors to shop, spin and buy Stance using only hand gestures as they relive sock-themed scenes from the original trilogy. Intuitive UX makes shopping easy to learn, magical to control and exciting to master.

The Stance Star Wars campaign unleashed Empire-sized social buzz:

- Users spent an average of 3-minutes on Shop With The Force.

- Activations earned a social reach of 3.4 million.

- Stance became a #2 trending topic on Twitter.

- The site beat sales projections by 300%.

- Stance had its highest single sales day ever.

Not bad for a rebel sock brand with zero paid media.

Behave like the rebellion. With Death-Star-sized brands like Walmart and Target outspending us, our strategy was to attack like rebels with proton-torpedo precision.

All creative had to be smarter, more efficient and more authentic to the Star Wars universe than any other co-marketing brand.

We targeted Star Wars influencers and superfans to ensure Stance earned reach beyond spend with content and activations designed to be shared and talked about.

Stance, an indie sock brand, wanted to launch limited-edition, Star Wars socks on an even more limited budget, at the height of the new movie’s marketing hype, all while big box retailers were launching their own co-branded sock lines.

On a tight timeline—under 6 weeks from brief to launch—our small rebel team managed to bring The Force to life and capture fandom’s imagination on a budget of only $150K with zero paid media.