On a darkened alley, in the street art capital of the US, a glowing pillar beckons passersby to step onto a lighted circle. As Miami’s most fashionable step up, a color-sensing camera analyzes the shades they’re wearing instantaneously and creates a custom, vivid animation that mixes their personal color palette on the street in front of them in real time. The shades solidify and flow towards a darkened SUV. Like magic, the car is perfectly rendered in a custom color that matches the user’s clothing style thanks to three concealed 3D projectors capable of 90 unique shades and patterns, including dots and stripes. A projected animation on the wall behind the car reveals the name of the shade and the shopping site where the gathering Wynwood crowd can find the perfect car color to match their style.

The Wynwood District is a vibrant Miami community of street artists and fashion self-starters. As the original catalogue of choice, with manufacturer, custom, and private-seller car listings available, Autotrader was uniquely positioned to capture this audience’s vivid imagination. No longer limited to just grey and off-white, we empowered the car color palette and inspired shoppers online and off to explore shades that more uniquely reflect their style on Autotrader.com.