Our film is a three-act anthem, following the universal struggle of athletes as they train. From up-and-comers to international superstars, we worked with them to show their authentic and unique workouts. Through it all, the camera stays locked off in profile, highlighting the secure fit of Powerbeats Pro. In the first act, the athletes prepare for the challenges ahead, their movements are quick and deliberate. In act two, the pace quickens, their motion becomes more dynamic and intense, accelerating until finally it’s unsustainable and we reach the breaking point. The action stops. The music slows. Our athletes are beset with pain and exhaustion. But they don't stay down for long. Just as suddenly as it stopped, the action ramps up and into act three: Triumph. With Powerbeats Pro our athletes are unleashed. Motivated by their music, they run faster, work harder and reach the climax of their workouts.

Working to portray the stories of a variety of internationally recognized athletes in a similar light was a unique challenge. Everything about them is different, from their personalities, to their sports, to their level of fame. Still, we were able to capture and sequence their different struggles in a way that felt cohesive and genuine. Because at the end of the day, these superstars are just as human as the people watching the spot.

There were a variety of factors in play when piecing this anthem together. The intent was to show 17 athletes in multiple stages of their workouts arranged into a three act structure using many quick cuts, each one showcasing the product in locked off profile. The pacing and flow of the narrative was crucial, building up in intensity to a breaking point where all of a sudden the floor drops out and the action stops before picking up right where it left off. Each shot is dynamic, full of unique movement specific to each athlete, and our editor had to piece them together without over-relying on match cuts. Not only did it have to seamlessly adhere to this structure, but it also had to sync up with our music, a very unique and eclectic track.